Identity projects that are either old as sin or didn't make the cut to full case studies, or both.

At MetaDesign, our design team was invited by Kia Corporation to redesign its logo, with a number of curious constraints in place. We also extended concepts to a brand identity system and created a logo movie for each direction. 

Note: Most of us know the outcome of this redesign, with Kia ultimately embracing the funky, stylized type solution we see on their cars today.

Identity and event materials for Connected Health Interoperability Platform, an initiative to streamline the data ecosystem for consumers, clinicians, and healthcare organizations.

What does “modern luxury” look and sound like? For TrueFacet, an online marketplace for pre-loved watches and jewelry, we created an identity that balances classic and contemporary and fits squarely into the luxury sector. We also developed a verbal tone to convey this sensibility in words.

Completed as Design Director at MetaDesign. Designer: Brady Boyle. Brand strategy: Susan Weingarten. Messaging: Molly Lind

Samsung approached us to create a special MENA (Middle East and North Africa) edition of their SmartTV interface. The project included regional interviews and customer research across the region to determine the needs and wishes of those customers. Design concepts were rooted in the findings and mined the rich heritage of Arab/Islamic culture. Custom, regionalized features included a prayer clock.

Completed while design director at MetaDesign. Designer: Liscelyn Grifal

A new take on data tech disruption.
Additional designers: Brady Boyle, Chin Lee

Tech startups often face a dual challenge: introducing a new brand and introducing a new product category. The founders of Inkling were among the first to exploit the potential for handheld devices to enhance learning. Thier brand positioning was rooted in a sense of wonder: "Awakening Curiosity,".

Concept, packaging design, and art direction for the leader in PC security. Designer: Scott Hammond. 

For GetSafe, a venture of Bay Alarm security, the challenge was to find a position it could own in the crowded home security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of resourcefulness and empowerment.

The creators of Ceph, the beloved open-source storage solution, sought to reinvigorate the brand and establish a parent brand, Inktank, to position itself as a leader in cloud computing. The ocean, being the largest ecosystem in the habitable world, emerged as the most apt metaphor for digital storage.

Subsequent to our engagement, Inktank sold to Red Hat for $175M. Design concept: Damien Webb

Working closely with the Autodesk creative team and partnering with Brett Wickens, we revamped the product suite iconography as well as revamped metaphors and unified styling for an arsenal of legacy application icons.